Three Steps to New Success for Miriam Nasuti

Three critically important things happened to Miriam Nasuti last year.

Her very best friend died after a long struggle with breast cancer, her son started Middle School and she reached her fiftieth birthday.
The combination of sad, glad and astounding passages ignited a desire for change in this passionate individual and she embarked on a reflective journey that culminated in a new venture called Talk Loudoun.  A venture that she hopes will make a powerful contribution to the culture and character of Greater Loudoun County.

“When Roxanne died, I was devastated,” Miriam remembered.  “We’d been best friends since grade school in New Jersey and although I tried so hard to help as she fought the good fight, all the hopes turned to deep despair when she lost the battle June a year ago.  We simply never lost touch, even when I married and moved to Loudoun County.  It’s still hard for me to believe she isn’t going to telephone at any moment.”

“Our youngest son, Connor, began Middle School just three months later.   I was so happy for him, but I couldn’t believe how fast he was growing up. That first day of school as he walked out the door to the bus stop I hugged him, closed the door and cried.  It didn’t seem as hard when my older son Dominic started middle school, but with my youngest it was like the rug was pulled out from under me.  A bittersweet time, I was sad and could see the writing on the wall: my babies were growing up and they just didn’t seem to need mom much anymore.”

Turning fifty was the final transition that convinced Miriam it was time to bring her twelve years of service to Loudoun County communication clients to a close and search for an endeavor that would allow her to create more value for the community.

Domenicon Marketing, the company Miriam founded twelve years ago when she arrived in Loudoun County, was highly regarded by its clients and her many colleagues.  Her work for Hobie Mitchell at Lansdowne on the Potomac; Will O’Keefe for the annual  Morven Park Steeplechase and the town of Leesburg’s annual Flower & Garden Festival speaks for itself, but it is her work for many local, regional and national charities and not-for-profit organizations that she speaks of with pride and passion.

“I never feel that I have done enough to help others,” she explains.  “I always want to do more.”

“I learned the elements of a moving human interest story from my dad.   He couldn’t tell a good story without getting a tear in his eye, but it was at KYW-TV that I really honed that understanding and began to appreciate how rewarding and motivating

stories about the unsung heroes in life can really be.”

 Miriam was also fascinated with the possibility of becoming a web entrepreneur.

 “The power and creativity the web offers publishers was so exciting,” she remembered.  “The amazing flexibility of being able to have reporters, designers, executives and editors in every corner of the county who were still totally connected to the medium was so exciting and appealing.”

  After eight months of research and analysis, on July 24th she introduced her new e-zine, Talk Loudoun, Start Spreadin’ Good News, only eight months after her period of serious reflection about her future began.

  Today, over 3,500 subscribers receive the smart, colorful emailed newsletter every week and the list is growing by leaps and bounds.
 “We create three distinct e-zines,” she clarified, ‘Behind the Brand,’ ‘Rendevous,’ and ‘Total Health’ during every three-week period.  Subscribers receive one by email each week for the most part, if my writers need more time, sometimes we skip a week, then we begin the rotation again. The editorial mix has been received with tremendous enthusiasm by our subscribers and founders.”

The split focus allows Talk Loudoun to introduce unsung heroes and innovative stories that build success for companies and organizations in the Behind The Brand; the Rendezvous e-zine will, through a story, describe unique, off the beaten path and charming destinations through the people involved in them here in Loudoun, and three  times a year will take its readers away to a destination within three-hours by car, train, bus or plane trip; and the Total Health will explore the true people involved in all types of mind-body-soul health here in Loudoun and same as Rendezvous, three times a year will take the reader on a health related destination within three hours.   

 Although she underscores her insistence on a quality editorial product, she is just as determined to produce a product of integrity.
 “I began with a terrific team of freelancers,” she said proudly, with her first writer Betsy Allen just promoted to editor. She worked hard to find her other Talk writer, Yolanda Reyes, who had worked at Leesburg Today for years and while with Domenicon Marketing Miriam, a seasoned publicist, worked closely with on behalf of her clients and had always greatly admired.” 

 Miriam makes a point of saying that without her Founding Supporters she would not have been able to create such a focused and professional product.

 “Vintage 50 in Leesburg and Vintage 51 in South Riding, PNC Bank, Rehau and Nova Medical Group have helped us enormously.  Their early support was critically important to our enterprise and we will always work hard to continue to earn their confidence.”
 It’s clear that Miriam takes her community citizenship seriously when she describes Talk Loudoun’s commitment to support charities.  She has already dedicated 5% of Talk’s gross receipts to go to a different charity every quarter.

 “This is one of the most important things we do,” she says.  “We’re going to put our success where our community needs it, whether that community is local, regional or national.” 

Charities that will be awarded grants from Talk Loudoun for the rest of this year and throughout 2010 include Capital Hospice, Loudoun Abused Women’s Shelter, Project Rebirth, Blue Ridge Hospice and Mercy Home for Boys and Girls.

It’s very clear that the three critical changes in Miriam Nasuti’s life one year ago have culminated in an endeavor that will demand all her talents, experience and dedication for many years to come.

If  her success reaches even half her goal, thousands of individuals from many walks of life will benefit enormously from one woman’s determination to create truly meaningful work for herself.  And her growing list of subscribers will have a greater understanding of their community and a greater appreciation for what makes Loudoun County such an exceptional place to live.

“I just hope we create good will,” Miriam concludes.
Miriam has been invited to be the feature speaker at the December 15th Middleburg Women Luncheon, held monthly at Briar Patch Bed & Breakfast in Middleburg.  For more information about how to subscribe to, become an advertiser or Founding Supporter of Talk Loudoun, please visit www.talkloudoun.com.

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